Sell t-shirts online

Start, run, and grow your t‑shirt business

Get the training, tools, and support you need to build the t-shirt business you’ve always wanted.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

How to sell t-shirts in just 5 steps

illustration for creating an online store with an image of white sneakers

You’ve got the will, we’ve got the way

Free resources

Learn at your own pace with on-demand courses from Shopify Academy, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Helpful tools

Use the drag-and-drop store builder to start a beautiful online t-shirt store without coding or design skills. Choose from over 70 customizable and responsive themes to build your unique business and brand.

Smart marketing

Drive traffic to your store using Shopify’s built-in SEO and blog tools. Promote your t-shirts with Google Performance Max campaigns, and build an audience using automated Facebook and Instagram ads.

Award-winning support

Connect with Shopify customer support over online chat, the phone, or email. Support is available 24/7, and can help with almost any challenge your t-shirt business encounters.

Explore your options

Apps that help you sell tshirts

Some popular apps other merchants use

Facebook channel
By Shopify
Bring your products to Facebook and Instagram users.
4.2(3642)
Free to install
Snapchat Ads
By Snap Ads
Grow your business with shoppable ads on Snapchat!
4.6(560)
Free to install
Printful Print on Demand
By Printful
Top-rated print on demand dropshipping & warehousing service
4.4(3587)
Free plan available

See more recommended apps

Learn more about selling t-shirts

Launching a t-shirt business is affordable. Shopify makes it easy to start an online store and provides the tools you need to succeed. If you choose to invest in t-shirt production, purchase inventory, or manage fulfillment, startup costs may be higher. Either way, you decide the scale and budget of your t-shirt business.
Your t-shirts deserve a wide audience. Launching an online store with Shopify gives your brand a home and customers a welcoming shopping destination. Connect your store to social media platforms and marketplaces to reach shoppers globally. Consider selling your t-shirts to local retail stores—building relationships with other sellers can unlock new sales opportunities.
You can sell your shirt designs online or in-person. Online, you can sell your shirt designs directly to consumers through your own website or on a third-party marketplace. There are also marketplaces like Redbubble or Zazzle which specialize in creative industries and designs. You can also sell them at retail stores, markets, and other in-person events.
T-shirt businesses can be profitable, and an ecommerce platform can help increase your revenue. Ecommerce platforms offer sales and marketing tools that make it easier to reach a wide audience. Targeted digital marketing strategies like SEO and social media advertising can also enhance your online visibility, leading to more store traffic and increased sales opportunities. With the right products and sales tools, it’s possible to turn a t-shirt business into a substantial income source.

Powerful apps

From email marketing to customer retention and print-on-demand services, the Shopify App Store has over 6000 apps to add even more features and functionality to your t-shirt store.

Sell everywhere

Sell your t-shirts online, in-person, and wherever your customers are. Shopify connects to your choice of online sales channels and the Shopify POS app—so you can manage your business while selling everywhere.