The UK State of Commerce Report 2024
Unlock certainty in an uncertain market
Get actionable insights from thousands of retailers and consumers on selling and shopping in 2024 and beyond.
Market shifts
Selling and shopping in the UK is changing
Uncover critical gaps between consumer expectations and industry investment—and the impact of changing economic conditions, shifting shopper sentiments, and the challenges and opportunities with AI.
of UK consumers have cut back on discretionary spending
of UK consumers seek an enhanced customer experience
of UK retailers face a skills gap around AI
Key themes
Actionable insights on key opportunities
Harness data-driven insights on the most crucial opportunities in commerce—and empower smarter business decisions in the ever-changing UK market.
Brand loyalty
Cracking the code on customer loyalty—and the balancing act between price, quality, and customer experience.
Customer experience
Growing gaps between consumer expectations and industry investment present an opportunity to gain a competitive edge.
Artificial intelligence
AI unlocks operational efficiencies, a new wave of marketing, and more—but there’s a skills gap to address.
Unified commerce
The next evolution of omnichannel commerce unlocks higher growth and lower costs for retailers.
Distinct customer types
Need-to-know consumer personas
From the cost sensitive and quality focused to the conscious and connected, meet four distinct consumer types—and learn how to sell to them.
The more channels a customer buys from you via, the more they're worth to you in the long term, the higher their customer lifetime value is.