Shopify vs. Etsy

With simple customization features and next-level selling tools, Shopify is the only end-to-end commerce platform to build, grow, and run your business.

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Join top brands powered by Shopify

  • Allbirds
  • Gymshark
  • Brooklinen
  • Leesa
  • Kylie Cosmetics
  • Crate & Barrel
  • UNTUCKit
  • Death Wish Coffee
  • Jungalow
  • Rebecca Minkoff

Why Shopify

See why brands are moving to Shopify

  1. 1
    Customize your brand

    Stand out with full control over your brand and customer experience—just the way you like it.

  2. 2
    Sell everywhere

    Sell on popular marketplaces like Etsy and Amazon, on social, in-person, and internationally.

  3. 3
    Scale without compromise

    Do business on your own terms and scale without compromising your bottom line.

  4. 4
    Get more features

    Access the same best-in-class features and functionality used by the world’s biggest brands.

Customize your brand

Take full control of your brand

Pick from over 70 no-code themes or create your own. Claim your own domain and customize your checkout, product pages, and more with simple, easy-to-use tools.

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Customize every branding aspect

Select from fast, customizable templates or partner with a developer to build a unique online store experience of your own.

Explore Shopify stores 

Level up with apps

Add more features and functionality with over 8,000+ apps built by trusted Shopify developers.

Explore app store 

Own your customer relationships

Manage your own customer data and leverage built-in marketing tools like Shopify Email and Inbox to build deeper connections with your customers.

Explore marketing tools 

Streamline your SEO

Make your store easy to find and accelerate your site speed with SEO tools and step-by-step guides. Even a one-second improvement can boost mobile conversion by up to 27%.

Explore our SEO checklist 

Sell everywhere

Sell more with the best-converting checkout

Shopify’s checkout lifts conversion by 15% on average, and it’s built into every store. Pack it with features customers love like express checkout, discounts, gift cards, and local pickup and delivery.

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Go international

Reach buyers around the world with native multi-language and multi-currency features, plus a host of local payment gateways for an optimized checkout experience that converts.

Start selling internationally 

Market from one place

Create ad campaigns directly from Shopify to reach new customers across email, social, and marketplaces like TikTok, Instagram, Amazon, and Etsy.

Build a campaign 

Accelerated by Shop Pay

Shop Pay is the best-converting accelerated checkout on the internet. With more than 150 million users, brands can convert first-time visitors into customers with a single tap.

Explore Shop Pay 

A smarter way to sell in person

Accept in-person payments quickly and easily with Shopify Point of Sale. Track your whole business with real-time data from both online and retail sales.

Explore Shopify POS 

Scale without compromise

Keep more money in your pocket

Get a higher return on investment while scaling—without compromising your bottom line.

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Lower transaction fees

Shopify charges lower fees on the sale price than Etsy and it doesn’t charge transaction fees when merchants use Shopify Payments.

Your prices, your way

Set your own prices without the pressures of competitor pricing or marketplace search algorithms.

Unlimited products with no listing fees

Never pay extra to list more products on Shopify for the same monthly price plan you sign up for.

Find a Shopify plan that’s best for you

Whether you’ve got a new idea you want to explore or if you’re ready to sell all over the world, there’s a Shopify plan that’s right for you. Check out plans and pricing.

See pricing

Get more features

Technology that grows with you

Commerce is changing like never before, but Shopify is single-mindedly focused on keeping you at the cutting edge. With thousands of engineers, Shopify is shipping hundreds of annual commerce updates—from integrating AI across the platform, to offering omnichannel selling tools.

Shopify Editions

All the latest updates, all in one place

We're constantly evolving our powerful global platform to make commerce better for everyone. Now twice a year, we publish a rundown of everything we’ve built in Editions.

Explore Editions 

Powerful, stable, and secure

Shopify maximizes security without compromising performance or affecting compatibility. The platform handles the internet’s biggest flash sales with ease.

Do more with analytics and insights

Access powerful real-time business data and customer insights that let you drive growth in strategic ways.

Transfer your data

Migrate your way

There are tons of ways to migrate your data to Shopify. Choose the one that works for you based on your business needs.

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An icon of CSV file that leads to a product inventory window

FOR SMALLER BUSINESSES

Migrate manually

For a simpler approach, manually transfer your store’s data using a CSV file. This will import products and customers to your new Shopify store.

  • Note that some data like orders and blog posts can’t be moved this way.
  • Copy text from your current store’s pages and paste it in your new Shopify store where you need.

Explore manual migration 
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FOR FAST SETUP

Move with a migration app

Migrate your store quickly. Use a third-party migration app from the Shopify App Store.

  • Transfer essential store data, including products, orders, customers, reviews, and more.
  • Keep your store's SEO and overall integrity intact throughout migration.

Explore migration apps 
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FOR LARGE BUSINESSES

Hire a Shopify Partner

Work with a Shopify Partner to manage and complete your migration.

  • Collaborate with a Shopify Partner that specializes in migration for your industry and size.
  • Some partners may use Shopify’s API to create a custom migration solution tailored to your needs.

Find a Shopify Partner 
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CUSTOMER SUPPORT

24/7 Support

Get help at any point in the process, from importing data to building your store from our award-winning customer support team.

Shopify support is available 24/7, no matter which plan you’re on. You’ll also have access to help docs, webinars, blog posts, and online courses to guide you along the way.

Contact support 

Explore resources

Learn why brands are switching

Discover helpful resources on the differences that separate Shopify vs. Etsy.

ARTICLE

Etsy and Shopify: How To Use Both To Grow Your Business 

Delve into the differences between Etsy and Shopify with real examples of sellers who found success on both platforms.

Read the article 

ARTICLE

Is Selling on Etsy Worth It? Online Store vs. Etsy

See stories from four business owners on how they took more ownership over the ways they reach their customers.

Read the article 

FOUNDER STORIES

Wholesale to Scale: How A Former Interior Designer is Keeping Up With Unexpected Demand

With direct sales on a breakaway trajectory, find out how Artemis Design Co. went from Etsy to Shopify—implementing new systems to help them keep doubling sales every year.

Read the article 

FOUNDER STORIES

The Unexpected Success That Led This Etsy Seller to Start Her Own Store

Learn how entrepreneur Tamara Mayne got her start on Etsy and the sequence of events that led her to open her own store on Shopify to take control of her brand.

Read the article 

ARTICLE

Moving From Etsy to Shopify: An Ecommerce Migration Story

The Polder family built their business on Etsy. But as Old World Kitchen evolved, they outgrew the marketplace. Learn why they moved their brand from Etsy to Shopify.

Read the article 

HELP CENTER

Migrate from Etsy

This guide outlines how to migrate your store to Shopify from Etsy.

Follow the steps 

Frequently asked questions

Shopify vs. Etsy

Ready to grow? Switch to Shopify.

Try Shopify for free, and enjoy your first month for $1 on select plans. Explore all the tools and services you need to start, run, and grow your business.

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